Forma and The Female Quotient Partner to Advance Flexible Caregiving Benefits So Employees Can Build and Grow Their Careers

Fremont, Calif., November 9, 2026 — Forma, the flexible benefits platform that makes it easy for employers to design and scale lifestyle benefits, today announced a partnership with The Female Quotient (The FQ), the media,  experience, and advisory company engaging the largest and most influential global community of women in business, to advance the flagship Workforce Care & Productivity initiative of G20 E*M Power, the official G20 alliance advancing women's economic power and participation. Together, Forma and The FQ will help bring modern, flexible caregiving benefits to more employees so they can build and advance their careers.

Access to trustworthy, affordable care shapes whether people can enter, stay, and advance in the workforce. Yet employees often don't know what care benefits are available, have little autonomy over how to use them, or need different support at different life stages. Employers are increasingly looking to flexible benefit structures like Lifestyle Spending Accounts to meet employees’ diverse and evolving care needs. According to Forma's 2026 global lifestyle benefits benchmark report, among employers offering caregiving LSAs — covering needs such as childcare, extracurricular programs, adult/elder care, and pet care — median annual funding has reached $3,630 per employee annually, up 44% year over year.

“The idea of a basic caregiving benefit is not new. But delivering flexible care wallets that support people’s real lives is a game-changing evolution in this space,” said Jaclyn Berger, COO of Forma. “At Forma, we're proud to partner with The Female Quotient to advance the G20 E*M Power initiative with choice-based care benefits that support women and caregivers at every stage of their career journey.”

Through the partnership, The FQ brings a framework for delivering flexible support around people's lives, and Forma, as The FQ’s qualified benefits implementation partner, provides the benefits design, technology, and administration services to deliver it. Built on the Lifestyle Spending Account (LSA) model pioneered by Forma, care wallets let employers set the funding and eligible care-related categories, while employees choose the providers and services that best fit their needs.

“Your life changes. Your benefits should, too,” said Shelley Zalis, Founder and CEO of The Female Quotient. “Care is part of what makes work possible. Employers are already investing in their people, but that investment has to reflect what people actually need. Our partnership with Forma puts more choice in employees’ hands, so they can access support that fits their stage of life and continue to grow their careers.”

The partnership builds on the G20 E*M Power Alliance’s work to advance economic participation during the 2026 G20 Presidency. As part of the initiatives, The Female Quotient and the G20 E*M Power Alliance will convene business leaders at The FQ Lounge™ during the B20 USA Summit in Washington, D.C., to move from dialogue to action, exploring how workplace care and more flexible, personalized benefits can strengthen workforce participation and drive economic growth. Forma’s Chief Operating Officer, Jaclyn Berger, will join the panel “Care Is Economic Infrastructure: Reimagining Benefits for Participation and Growth” to discuss how rethinking employee benefits can better support people across life stages while delivering meaningful business impact.

Employers can learn more and book a care wallet demo at joinforma.com/the-fq.

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About Forma

Forma provides a flexible benefits platform, helping employees choose benefits that matter most to their individual needs. By offering customizable Lifestyle Spending Accounts (LSAs), Pre-tax accounts, and HRAs across a unified benefits experience, Forma enables employers to deliver flexibility, drive engagement, and reduce administrative complexity. Trusted by leading organizations worldwide, Forma is redefining the future of employee benefits. For more information, visit www.joinforma.com.

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About The Female Quotient

The Female Quotient (The FQ) is a leading experience, media and advisory company and home to the largest global community of women in business, connecting more than 8 million professionals across 30 industries. Dedicated to redefining leadership and driving visibility for women, The FQ produces premium events and social-first content that unite top brands with influential leaders worldwide.

Known for its signature FQ Lounge™, immersive spaces at major conferences and cultural events, The FQ creates experiences online and in person that help women succeed at work and in life. Through bold conversations, dynamic content and thought-leadership, The FQ is inspiring a future of work that works for everyone. Discover more at thefemalequotient.com and @femalequotient on LinkedIn and Instagram.

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Media contact

Amanda Verdino, Director of Marketing, Forma

amanda.verdino@joinforma.com