Case studies

Stripe: Focusing on choice and flexibility to support a growing, global workforce

How Stripe partnered with Forma to design and deliver flexible life benefits and a generous policy to support the diverse needs of their team worldwide.

 Min Read 

Addressing employee needs across the globe

More than 7,000 Stripes work worldwide–headquartered in San Francisco and Dublin, with offices in London, Paris, Singapore, Toronto, and Tokyo. Stripe in 20+ countries across the Americas, APAC, and EMEA—as well as the homes and co-working spaces of our remote colleagues. The company sought help to better manage the increasing workload on the benefits, finance, and payroll teams and support the diverse (and evolving) needs of the rapidly growing number of Stripes. 

Hear from Brad Kempf, Head of Global Benefits at Stripe as he discusses how to design employee benefits so they flex to fit every lifestyle.

Providing flexible benefits for a modern workforce 

Recognizing the difficulties of rolling out and managing programs, Stripe turned to Forma for support. As a first step, the two met to evaluate the existing programs and spending model with the initial goal of offering a more intuitive experience. The Stripe team then worked with Forma to expand programming amid the pandemic to include new caregiving and mental wellness programs, as well as education and commuter benefits. 

As employee needs continually evolved, Stripe sought to modernize its benefits program, moving away from offering many different programs towards building a more flexible, generous policy to support the diverse needs of their team. Five pillars most important to Stripes influenced the broadened program and eligibility, centered around:

  • Caregiving support
  • Fitness and wellness
  • Personal services
  • Sustainability
  • Smart devices

Furthermore, the program relied on purchasing parity data to ensure equitable funding for its global team. 

Introducing Forma, employee benefits that flex to fit everyone’s life

The Stripe team implemented an omnichannel communication approach which began rolling out six weeks in advance of launching the new offering. The messaging centered around changes to the program (move to a menu of benefits), along with news about other benefits offerings. Flyers were widely distributed announcing the new program alongside a series of webinars with more than 1,400 employees in attendance to learn about the new benefit program.

Realizing the advantages of flexible life benefits

Stripe’s new, flexible benefits program was customized and featured a menu of benefits. The Forma platform experience gave Stripes ultimate flexibility, as well as great tracking and utilization data for the benefits team. The use of the simplified claims process shifted accountability into employees' hands. 

As of 2021, more than 95% of Stripes have spent funds utilizing Forma. The administrative burden was alleviated with Forma’s 24/7 Member Experience team fielding more than 4,200 inquiries from Stripes in that same year. Not surprisingly, the CSAT for 2021 was 99%.

We pride ourselves on offering thoughtful, balanced benefits that allow Stripes to be their best selves and do great work. Our mantra is choice and flexibility, meeting our team where they are at. This year, we shifted some of our benefits offerings and went deep on employee flexibility. By partnering with Forma, we were able to hand-select a broad lifestyle program that is meaningful for our global team. We're also leveraging Forma for our commuter and education programs.

More than 95% of our employees used their benefits through Forma last year and gave the experience a 99% Customer Satisfaction (CSAT) rating. We also saved our benefits and finance teams significant time, reducing program admin time by 80% and associated employee inquiries by 50%.

- Brad Kempf, Head of Global Benefits